Being successful in today's business world is hard. Things have change dramatically over the past 5 years alone.
We speak with owners like you every day and hear the desperation and fear in their voices.
Regardless of the size of the business or where they're located, the story is the same. You are working longer hours than ever before just to survive. Because you are on the precipice of consistently losing more customers each month than you are bringing in ones, you've been forced to cut staff and take on more work for yourself.
This is definitely not what you envisioned when you first opened your doors. You never imagined it would be so hard to position yourself as The Expert in your community and enjoy the status that comes with it.
Instead of working ON your business from a position of strength, you're forced to work IN your business. You are at the point of having the stupid notion in your head that if you work hard and have persistence, things will magically work out.
It's not just you. Trust us. We see and hear it every day, in every market, in every country.
We've seen every mistake you can imagine. Here's just a few common ones:
- Owners have NO road map and NO system to pull them out of the ditch.
They are "too busy" to create a marketing plan that is tested and proven to drive new business. They lack systems to automate and simplify; systems that will not only free up several hours a day, but also make growing the business easier.
- Owners rely on 'Hope and Pray' tactics to save their butts.
They continue to use the shovel and barn door method - throw enough against the wall and hope and pray some of it sticks.
- Owners eagerly jump at the latest fad or great idea to cross their desk.
Rather than work to simplify with tested & proven methods, systems and tools, they choose to jump from one new untested solution to another.
- Owners waste hundreds of dollars every month on 'Old School' solutions.
What worked just a few years ago no longer works today. Yet, owners throw money at things for the single, stupid reason of "that's what I have always done in the past".
- Owners anger their existing clients with their desperate low-ball sales pitches to bring in new customers.
This is a recipe for total disaster as you upset your existing base of fans and diminish the value of what you sell to potential new ones
- Owners compromise their core principles and beliefs to make a sale and survive.
What could possibly be more depressing and embarrassing than having to stoop to this level to merely keep the doors open.
These are just a few examples of what we hear and see every day. One after another, we come across owners who are desperate, frustrated, angry and even ashamed of the depths they've have to sink to to try and save their business.
It's become a broken record. Over and over. Rinse and repeat.
You are not alone. There are millions of small business owners struggling with these same issues EVERY day.
Owners of gyms and fitness facilities of all shapes and sizes (owners just like YOU) have even reached a point of obsession; draining the last of their money and energy looking for some way to turn it around...