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Content/Layout Checklist
  • HL - powerful, editorial not salesy, promise or bernefit,targeted, ties to SHL and para 1
  • HL - emotional, specific, arouse curiosity, 
  • Para 1 - engages and leads to para 2, asks a question, grabs attention, points to result or benefit
  • Style and Formatting: bullet points, bold and/or itlaics, strong SHLs, one idea per paragraph (2-4 sentences max), use facts/stats/boxes/quotes
  • Body Copy: editorial style, lead down sales path, emotions (anger / exclusivity / fear / greed / guilt / curiosity)
    • WHats in it for me?
    • Who cares? 
    • So what?
    • Use pschological devices
    • use emotional words
    • address all sales objections "Will this work for me if I use it?"
    • Establish trust
    • USP is clear
    • Testimonials
    • Bullets evoke benefit-> how it will change their life or inject emotion
  • Next step offer

PROBLEM?
Does It Frustrate and Depress You To Have NO IDEA How To Market, Expand and Grow Your Business?

WHY HASN'T IT BEEN SOLVED? So many entrepreneurs and small business owners lack a simple, clear marketing path that will produce amazing results, quickly.  

Marketing today is so confusing, time consuming and expensive. It is mind-numbing to see so many conflicting and contradictory solutions out there, it makes you want to scream. Especially when you are searching for something with tested and proven results and a track record of success.

WHAT'S POSSIBLE? Can you imagine being the envy of friends and family when you are bringing in all the new and repeat business you can handle? 

Think about all the other things you can enjoy with your time and money once you have a powerful marketing system in place.

WHAT's DIFFERENT NOW (USP) The only real solution is to put in place a marketing system that works automatically for you - 24 hours a day, 7 days a week - to do all of your heavy lifting.  

We have created the only tested & proven marketing path and system for struggling and frustrated entrepreneurs.  

Over the past 15+ years, we've fine tuned and perfected the secret to getting all the customers you will ever need, coming back again and again, and spending more with you every time.

WHAT TO DO NEXT  Take a few minutes and watch an important video.  We share with you exactly how client's of ours worldwide have exploded their revenue streams, partnered with an amazing team of marketing pros and installed a simple, step-by-step marketing system that has produced in excess of $25+ million in new customer revenue and income - over just the past few years alone!
These leads have already saved me $2,000 a month by being able to cancel my monthly mailers. Once I can get my staff trained, this will give me a ton more free time. The tools you deliver are very helpful and brings back many of the vital things I have forgotten over the years. I love this system.

I’m really loving getting into Marketing Foundation Tools. The sequence is methodical and exquisitely detailed. If I didn't know any better, I’d swear you two guys were brilliant. Of course you are. 

I am very happy with what I have seen and an extremely happy camper. I am looking at opening a chain of locations and I want to make this mandatory in my licensing package .
 
So far we are very pleased and excited to get up and running. You guys are always there when needed, promptly returning our requests.
 
I like what I have experienced so far. Prompt service, good communication and I really like the fact that everything is clearly spelled out and easy to use. Your system works!

I am thrilled to be working with Profit Partners. I know what I need to get done, but always trying to do too much at once…spinning my wheels. Bob and Allan are able to give me clear, concise answers on so many levels and the response time is incredible! Thank you.

For years we had talked about offering a summer sports camp to the surrounding school systems, but could never seem to get the program off the ground. I am extremely happy to say that this summer with the help of this program, our first camp was a tremendous success. We generated almost $6,000 in revenue during our slowest month of the year and we were able to help the kids achieve some remarkable results! Next summer we expect to easily double the participation and continue to grow it each year.

I have been involved in marketing with companies where I have worked in the past; but haven’t done a good job since launching my own business! You have systematized marketing which makes it much easier to apply and teach the staff. Great stuff!!

Excellent customer service. Profit Partners is very attentive to my needs. 

Your material and direction are extremely well organized and clear. Anyone who can read and hear can execute the plan. I stopped wasting money on branding advertisements and other useless marketing. You have helped us create a great lead generating and money-making web site and marketing system! 

Bob and Allan are very responsive to my questions and I am getting more support than expected. It is nice to have someone committed to my success as much as I am!
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